Hey there,

We’re two weeks into the CFB season, which gives us enough of a sample size to track how NIL valuations are fluctuating thus far. Big performances mean big paydays, and that’s exactly what’s happening for a ton of players so far.

But, of course, the opposite is true as well. Some players are underperforming, which adversely affects their NIL valuation too. The second player on our list, for instance, lost $263K in valuation despite winning his first two games of the season. Confused? You won’t be for long. Let’s check out what’s trending in the NIL market this week.

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What’s Trending? Who’s Rising & Falling in the NIL World through 2 weeks 📈 📉 

We’re only a couple weeks into the college football season, but there’s already been a ton of movement in the NIL world. Some teams have dominated, while others have disappointed – and all the while, player valuations are changing in real time.

Today we’re going to look at a few of the risers and fallers so far, and maybe do a bit of projection to see how their NIL outlook looks the rest of the year.

We’ll try to do one of these updates every few weeks or so to track the macro-changes in NIL valuations across the country. They’ll also continue to fluctuate heavily throughout the year – remember, Jayden Daniels started last year with an NIL valuation of less than one million. By November, it was 1.3 million, and by January, it was 2.2 million. He’s just one of many players that saw rapid valuation changes over the course of the season.

Okay, here’s who’s rising and falling in the NIL world through two weeks of college football. Three teams, four players. Let’s do it.

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