🏅 The Top 15 NIL Collectives in the country

Teaming up with

Hey there,

Week one is over, but the NIL news cycle is still spinning. We’ve got stories on the best NIL collectives in the country, two new ambassadors for Nautica, and a selfless linebacker that just wanted to give back to his teammates. Let’s get you right into it.

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The Big 3

The Top 15 NIL Collectives in the Country 🚨 

On3 just released their list of the top 15 NIL collectives in college sports. Taking into account the collective’s ability to attract donors, diversify revenue streams, and sign top-end talent, they determined that Ohio State was #1 in the country. 

The collective has spent over $20 million on their football roster, including $1 million dollars going to ten separate players. Their collective infrastructure allowed them to land a huge transfer class last Spring, poaching Will Howard from Kansas State and Caleb Downs from Alabama.  

Collectives for Tennessee, Texas, Oregon, and Miami rounded out the top five. You can see whether your school made the top fifteen by clicking the following link. (More)

Nautica’s New Brand Ambassadors

Nautica just chose two college athletes as the centerpiece of their fall campaign: LSU gymnast and NIL mogul Livvy Dunne, and Missouri’s superstar receiver Luther Burden III, who could be top ten pick in the 2025 NFL draft.

Dunne has been in the fold at Nautica for some time. She signed an NIL partnership with them last February, and has become one of the brand’s primary ambassadors. Burden has been an NIL commodity in his own right – his NIL valuation is worth $769K right now.

Brands like Nautica are tapping into the NIL world to expand their reach to younger audiences. That’s a strategy we’ve seen a lot of brands attempt recently, and it seems to be working. (More)

Oklahoma Linebacker Gives NIL Money to Walk-ons

Oklahoma’s Danny Stutsman was one of the best linebackers in the country last season, which earned him an NIL valuation north of $300K. But instead of keeping his earnings for himself, Stutsman decided to give a portion of his NIL money to his teammates – specifically, walk-on players that otherwise don’t really benefit from NIL.

This wasn’t chump change, either. The gift amounted to over $50K, which was portioned out to 18 different walk-on teammates. Stutsman also gave them each a JBL care package in addition to the money.

“Obviously there’s a day where you feel like your hard work doesn’t get seen, doesn’t get noticed,” Danny Stutsman said, addressing the walk-ons at a team meeting, “But it really does here at Oklahoma. Every single day we appreciate you guys. This team would be nothing without you guys. I mean that from the bottom of my heart.” (More)

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ATHLETE SPOTLIGHT

Jaxson Dart

• School: Ole Miss 

• Position: Quarterback 

• Sport: Football 

• Class: Senior 

• Accolades: 

  • 2023 Johnny Unitas Golden Arm Award Preseason Watch List

  • SEC Fall Academic Honor Roll (Fall 2022)

  •  Dean's Honor Roll (Fall 2022, Spring 2023)

  •  Chancellor's Honor Roll (Spring 2022)

• NIL: Jaxson has partnered with EA Sports College Football 25 and became the first athlete to sign with a private jet company, Nicholas Air. Through this deal, he gains access to their fleet for travel, training, and philanthropy.

NIL BLITZ

♦️ Oklahoma State’s QR code helmets for NIL were banned by the NCAA

♦️ Speaking of the Cowboys, Ok. State spent about $10 million less on NIL than other Power Four teams last season

♦️ Tractor Tuesday – an online auction platform – just announced an NIL initiative to support athletes from farm and ranch backgrounds 

♦️ Here are the dates to know for the college basketball transfer window 

♦️ “Out of an abundance of caution,” Alabama’s nonprofit NIL collective is dissolving after two years

♦️ Deion Sanders just partnered with a credit union to open bank accounts for his football players

♦️ Five-star high school player signs a “market-setting deal” for a running back, which is reportedly north of six-figures

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BATTER UP

Today’s Poll Question:

Last Edition’s Poll Results:

Which football game are you most excited for this weekend?

• Clemson v. Georgia - 31%

• Penn State v. West Virginia - 21%

• Notre Dame v. Texas A&M - 25%

• LSU v. USC - 23%