🏅 Shocking Details on Kentucky's NIL Madness

Teaming up with

Hey there,

Holy cow. As if Kentucky’s March Madness collapse wasn’t dramatic enough, details are emerging about the NIL operation in Lexington and things look… well, not great. Keep reading to see why the basketball blue-blood is in hot water over NIL.

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KICK-OFF

Kentucky’s NIL Madhouse

It wasn’t some regular old upset; the more we find out, it seems like Kentucky basketball’s first round collapse to Oakland was simply the tip of the iceberg for whatever’s going on in Lexington. Crazier yet, it seems like a chaotic NIL environment was close to getting coach Calipari fired.

Last year, when a donor tried making Antonio Reeves an offer to stay in Lexington, he was told that “Everything has to go through [Coach] Cal.” When the donor never heard back on the offer, it was assumed Reeves rejected the proposal even though he decided to stay with the Wildcats. Fast forward six months later, and Reeves’ agent says he was never presented the deal.

The same donor has also stated he hasn’t heard back on a seven-figure offer yet either: “We’ve gotten no response. We have no idea if this person or his family have been relayed the million-dollar offer… At the very least, Cal has some people under him that aren’t doing their job anywhere near the ‘gold standard.’” (More)

March Madness Hero Hires Unlikely NIL Agent

There are two sides to every coin. Whereas Kentucky’s downfall has sent the program into a spiral, their opponent has received only positive energy – specifically the game’s superstar, Jack Gohlke. 

After sinking ten three-pointers in the opening round, tons of companies wanted to get in touch with Gohlke for NIL deals. But he was focusing on the team’s next matchup, so he outsourced his NIL handling to his friend Grant Basile. “He's been my makeshift agent the past two days,” Gohlke said of the partnership. 

“He probably spent less than 15 minutes total worrying about any of (the NIL stuff),” Basile said of his friend. Well, it didn’t take long to get Gohlke some deals. Since last weekend he’s signed deals with national brands like Buffalo Wild Wings, and even got his own NIL Store apparel line. (More)

NIL Bolsters NAIA Superteam

It’s not all about March Madness; NIL actually helped one small Montana school make it to the women’s NAIA finals. The University of Providence (not to be confused with that Providence) employed Opendorse as a recruiting tool to get top-tier talent on campus, and it paid off big-time. 

“Oh yeah, no question about it,” coach Bill Himmelberg said when asked about whether NIL had an impact on his roster’s construction, “I’m talking to three girls right now [in recruiting] I couldn’t talk to if we didn’t have NIL money.”

“This day and age, the kids love being on social media,” Himmelberg continued, “Putting out TikToks, Facebook posts, tweets, Instagram. They love doing those things anyway, so they have fun with it. It kinda gives them a nice outlet to do that stuff.” (More)

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WHAT’S TRENDING

Ups and Downs

• Paige Bueckers gets a short film through NIL partner Gatorade, which details her injury comeback 📈

• #3 QB in the nation and Georgia commit Jared Curtis signs deal with Leaf trading cards 📈

• WNBA hopefuls Caitlin Clark and Angel Reese believe their NIL brands will follow them through to the professional level 📈

DOWN TO BUSINESS

Shoe Game Strong 💪 

Only three men’s basketball players are even signed to NIL shoe deals right now: Louisville’s Skyy Clark signed with Adidas in December, while USC’s Bronny James and Kentucky’s DJ Wagner are partnered with Nike. Meanwhile fifteen women’s players are signed to NIL shoe deals. Notice a trend?

Women have dominated the NIL shoe game to this point, and it’s not just Nike and Adidas. Instead of investing in men’s players, athletics companies like Reebok, New Balance, Curry Brand, and more have poured money into women’s college basketball. Many have deemed this era the golden age of women’s college basketball, and shoe brands seem to agree. (More)

• Oregon’s governor just signed a bill that will suck power away from the NCAA’s ability to govern college athletics. According to On3, “the new law will stop governing bodies, specifically the NCAA, from preventing athletes and universities from participating in collegiate athletics due to a real or alleged violation.”

• Buffalo Wild Wings struck NIL deals with multiple March Madness athletes, honing in on their “Overtime” strategy. The company has been one of the leading investors in NIL to date.

COLLECTIVE 101

Michigan Basketball Reloads with NIL Fundraiser

Michigan missed out on the Big Dance this season, which led to the firing of Wolverine legend Juwan Howard as head basketball coach. Now, mere days after announcing they were hiring FAU’s Dusty May as their new coach, the school’s NIL collective is preparing to arm him with some NIL funding.

There’s no fundraising goal set yet, but the Wolverine faithful are piling up donations nonetheless. Tens of thousands of dollars have already come through; however most collectives are operating with anywhere from one to four million dollar budgets for their basketball programs.  

“We now have one of the sharpest coaches in the college game,” the campaign’s website said, “In order to get Michigan back to being a top-10 team every single year, we have to give our new coach the resources the program needs.” (More)

•  North Carolina’s collective is launching an “urgent” NIL fundraising campaign to support their football team. The school is trying to raise $1M in the next two weeks, and plans to hit $5M minimum this year.

• Colorado just consolidated their non-profit and for-profit collectives into one entity, the 5430 Alliance. The collective is expected to command one of the largest staffs of any collective within the Blueprint Sports family, who will be running much of the operation.

ATHLETE SPOTLIGHT

Jaxen Wright

Meet Jaxen Wright, the dynamic freshman wrestler from Oklahoma State University who's not only dominating on the mat but also making waves in the world of content creation and influencer marketing. Leveraging his social media, Jaxen has secured impressive NIL deals with renowned companies like DFRINT, Cowboy Threads, and Eskimo Joes.

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NIL BLITZ

♦️ UCLA basketball player hosts NIL art show amidst injury

♦️ Alabama’s Jalen Milroe inks a deal with nutrition company

♦️ Red Bull signs South Carolina hooper to the company’s first NIL deal

♦️ Caitlin Clark isn’t the only one driving the women’s basketball boom

BATTER UP

Today’s Poll Question:

Last Edition’s Poll Results:

What’s been the biggest upset in March Madness thus far?

• #3 Kentucky falls to #14 Oakland - 55%

• #13 Yale beats #4 Auburn - 32%

• #12 Grand Canyon takes down #5 St. Mary's - 13%