🏅 NIL is good for Children and Chipotle

Hey there,

It’s Saturday, which means you need to get your fill of NIL news before all the big games start this week. We’ve got you covered with some big updates – including Ohio State’s unprecedented school-wide NIL deal, how Auburn players are using NIL to keep kids out of foster care, and some radical changes being proposed by the Division I council. It’s all coming up right now!

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— Cole, Justin and Collin

The Big 3

THE Chipotle Buckeyes

Ohio State and Chipotle are partnering together for a school-wide deal, which will serve over 1,000 Buckeye athletes. It’s simple: Every week, each Ohio State athlete will receive one free entrée a week from the Mexican food chain.

“Typically, only a few star athletes secure NIL deals and brand partnerships,” Chipotle’s chief brand officer said of the agreement, “But we wanted to reward all Buckeyes with real ingredients to support their pursuit of academic and athletic excellence.”

It’s worth noting that Chipotle just lost their CEO, Brian Niccol, to Starbucks. If the new regime’s marketing strategy continues to swing toward younger clientele, expect Chipotle to increase their NIL spending on college campuses. (More)

The DI Council is Shaking Things Up…

The Division I Council is proposing radical changes that would eliminate complicated obstacles to athlete compensation, per a new report. Discussions, which could be finalized as early as October, include altering rules around how agents can operate in the college sports space, eliminating the National Letter of Intent, and more.  

One of the proposed changes involves changing the NCAA’s policy about prize money. Right now, athletes in sports like golf can’t accept prize money winnings because they’re classified as “amateurs.” This made national headlines last January when Alabama golfer Nick Dunlap missed out on a $1.5 million payout.

NIL did more than introduce money to the college sports landscape. With litigation ongoing about athlete employment, revenue-sharing models, and more, the NCAA is in a mad scramble to avoid even more antitrust lawsuits, which is likely the purpose of these changes. (More)

Auburn Football Players give back with NIL

In a recent press conference, Auburn head coach Hugh Freeze explained that some of his players are using NIL to keep kids out of the foster care system. According to the coach, a few football players donated their own NIL earnings to thirteen families in Alabama to ensure there’s support for the children.

“They’re blessed with scholarships and financial things,” Freeze said during a press conference, “Obviously, we want to give back. We were able to, last week… That’s something I’m really, really proud of. Proud of our kids that said, ‘Coach, I want to help and be a part of that.’ That’s something that I hope continues to grow throughout the year.”

Auburn will face off against the University of California today, and could climb into the top 25 if they take down Oklahoma later this month. With success comes NIL – so expect the Tigers to continue giving relative to their on-field success. (More)

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ATHLETE SPOTLIGHT

Dylan Raiola

• School: Nebraska

• Position: Quarterback 

• Sport: Football 

• Class: Freshman 

• Accolades: 

• Completed 19 of 27 passes for 238 yards and 2 touchdowns in his debut.

• Led Nebraska to 5 touchdowns on 8 drives, scoring on his final 4 drives.

• Named Big Ten Freshman of the Week, the first Husker offensive player to win since 2019.

• NIL: Nebraska's Dylan Raiola releases new NIL merchandise ahead of Colorado matchup. Raiola has also signed an NIL deal with Panini America. 

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NIL BLITZ

♦️ Shedeur Sanders becomes first collegiate football player to sign with Nike

♦️ Illinois State is preparing for an enrollment hit as a result of the House settlement

♦️ Iowa State is trying to recreate the magic of their viral NIL promotion with another idea this season

♦️ Ole Miss’ Jaxon Dart just signed a six-figure deal with a Mississippi-based internet company

♦️ Miami’s all-in attitude on NIL seems to be paying off thanks to Cam Ward 

♦️ More former athletes are joining the “rower’s objection” to the House settlement

♦️ A new bill in California would require collectives to provide details for NIL deals over $5K

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BATTER UP

Today’s Poll Question:

Last Edition’s Poll Results:

Which performance was most impressive last weekend?

• Georgia trouncing Clemson 34-3 - 33%

• Travis Hunter’s impressive three-TD opener for Colorado - 21%

•  Tetaoria McMillan’s 300 receiving yards for Arizona - 20%

• Miami’s convincing win vs Florida - 26%