Hey there,

NIL’s cascading effect on the college football world can’t be understated. The old guard of gruff, no-nonsense coaches are slowly leaving the game, and a new generation of energetic, charismatic ones are taking their place.

But what exactly is behind the youth movement in college football? How does NIL contribute to the shifting landscape — and why is that landscape so different than just five years ago? We’re diving deep into why branding is the best skill a coach can have in 2024, and why younger coaches are adapting so well to this new reality.

…But this story is only available to NIL Wire All-Access subscribers. Don’t worry though — we’ve got plans for every budget. Check them out here — don’t miss out on the best NIL content in the country!

— Cole, Justin and Collin

NIL is behind the youth coaching movement in college football

Not too long ago, a college football coach’s job wasn’t too hard to explain. They coached during the season and recruited high school players during the offseason. A taxing job, to be sure, but easy enough to understand.

That feels like a distant memory now. In 2024, coaches are tasked with more responsibilities than ever; In addition to coaching and recruiting, they’re moonlighting as quasi-general managers and, of course, NIL fundraisers. That last part has shifted how schools hire coaches tremendously, too.

It’s no longer enough to hire a good coach – you must hire a good brand. It’s simply the only economically viable option.

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