🏅Texas and Oklahoma's NIL Bidding War

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Hey there,

We’ve got a Red River standoff in today’s edition. Texas and Oklahoma are competing for a commitment from the #1 women’s hooper in the country, and she’s using it to her advantage. Then we’re also talking about the new ACC settlement, and what “tiered rev-sharing” even means. Lastly, Oklahoma’s replacing their spring football game with a… combine? It’s all coming up now – let’s get into it.

Did you see our All Access story yesterday about whether Nick Saban would be a good choice for commissioner of college football? If not, check it out here.

— Cole, Justin and Collin

The Big 3

Red River Rivals Fight Over #1 WBB Recruit

The #1 women’s basketball recruit in the nation knows how to drum up a bidding war. Aaliyah Chavez is currently deciding between two schools who, it just so happens, absolutely hate each other: Texas and Oklahoma.

It doesn’t stop there, though. Chavez’s NIL asking price is currently around $1.5 million, which would break all sorts of records in terms of pure roster value. Sure, some women’s hoopers have made more when accounting for endorsement deals… but the NIL money we’re talking about here would be for strictly hooping. 

Don’t be surprised if strategy becomes commonplace in the near future. By pitting Texas and Oklahoma against each other for her commitment, Chavez is leveraging the two school’s pride as well as hatred for their bitter rival. That can really only mean more money for her if a bidding war emerges. (More)

The ACC has a New Revenue Distribution Model

The lawsuit between Florida State, Clemson, and the NCAA was finally resolved last week after months of litigation. The settlement they came to will keep the two schools in the ACC, and in return, the conference’s revenue distribution model is changing.

Here’s how: Before, each member of the conference was paid the same amount of money, which leveled all the TV revenues out across every program. Now, the revenue distributions will be tiered, paying out the most money to the schools who brought in the most viewers.

This doesn’t necessarily mean that FSU and Clemson are in the ACC for good, though. The financial penalty for leaving the conference will drop significantly after 2030, opening a pathway for further realignment in a half-decade. (More)

Oklahoma Replaces Spring Game with a Combine

Speaking of Oklahoma, they’re the latest program to cancel their spring football game. But instead of simply calling it quits, the Sooners are trying to replace lost revenue (and perhaps fan excitement) with another activity: the “Crimson Combine.”

“This is a brand-new spring football tradition for our fans,” said Oklahoma athletics director Joe Castiglione, “Crimson Combine will spotlight our players while also giving our fans the ability to get closer to the action…We're planning some unique activities that will highlight our players and provide high entertainment value for everyone in attendance.”

I’m guessing that this “combine” won’t actually be a combine, because if it were, it’d still give valuable information to rival teams that may want to poach OU’s players… which is why they ended the spring football game in the first place. My guess? Some silly games and a small attendance fee that goes directly into the NIL fund. (More)

Teaming up with

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ATHLETE SPOTLIGHT

Hailey Van Lith

• School: TCU

• Position: Guard

• Sport: Basketball

• Class: Senior

• Accolades: 

• 2024 Olympics 3x3 bronze medalist

• Selected to the 2023 and 2024 USA Basketball 3x3 Women's National Teams

• Seven-time FIBA medalist

• Five FIBA gold medals

• 2023 FIBA 3x3 World Cup gold medalist

• NIL: With an NIL valuation of approximately $779K, she ranks among the top earners in women's college basketball. Her marketability has attracted major brands, with Adidas leading the way as her biggest NIL deal.

NIL BLITZ

♦️ NFL draft prospects say how they’d fix college football – starting with NIL

♦️ The man behind Leaf Trading Cards’ emerging NIL empire

♦️ Virginia cuts its diving program entirely as a result of House changes

♦️ Hofstra’s lacrosse team just signed a team-wide deal with The Athlete Amplifier

♦️ Saudi Arabia may be investing $600 million in track and field, blowing the NIL market wide open

♦️ How LSU’s Trace Young – who rarely gets in the game – has maximized his NIL value

♦️ Ole Miss is selling $5 million football suites to help fund rev-sharing

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BATTER UP

Today’s Poll Question:

Last Edition’s Poll Results:

Are NIL Contracts “pay for play” in your opinion?

• Yeah, I think so - 64%

• No, they’re different - 36%