🏅March Madness’ biggest spenders

Teaming up with

Hey there,

March Madness is here, and so we won’t waste too much of your time getting into things today. We’ve got a fun edition – we’re looking at how much NIL money every team in the field is spending on their roster. That includes both the men’s teams and the women’s teams. After that, we’re giving you a quick legal update on a bipartisan bill that could royally screw the NCAA. Sound fun? I think so too. Let’s get into it!

— Cole & Collin

The Big 3

The Men’s Tournament Biggest Spenders

Now that the tournament’s in full swing, it might be fun to see which teams have spent the most NIL money on their roster, and who’s spent the least. Take a look at this graph, where we see that Duke and Kentucky blew every other school out of the water in spending:

The most efficient spender in the country this year was undoubtedly Florida – spending only $8 million on a roster that secured a #1 seed. Houston and Iowa State also have a claim to that throne, each securing top seeds despite spending half as much as the top teams. 

The least efficient spender in the country? I’d probably give that to Texas, who spent about $16 million just to get bounced in the first-four games earlier in the week. The Longhorns fired coach Rodney Terry earlier this week. (More)

The Women’s Tournament Biggest Spenders

Okay, that’s the men’s bracket – but what about the women’s tournament? Here’s a similar graph charting the spending for each team in the country, where we can see an even more clear relationship between spending and tournament seeding than the men’s: 

The #1 spenders this year were South Carolina, LSU, Texas, and UConn – all securing top-seeds while spending about $10 to $11 million each. USC and UCLA both spent nearly half that amount, yet still received #1 seeds.

The craziest part of this graph to me becomes clear when actually looking at the men’s and women’s bracket side-by-side. The top women’s programs are spending about as much on their teams as nearly half of the men’s bracket. Even crazier, all of the squads I just mentioned are still outspending Florida’s men’s team. (More)

Senators Introduce Bill Targeting the NCAA

One thing seems to bind Republicans and Democrats together: a mutual resentment for the NCAA. Lawmakers from across the aisle have reintroduced a bill that would limit NCAA investigations to one year and establish due process for said investigations. 

The bill is being spearheaded by Cory Booker (D – N.J.) and Marsha Blackburn (R – Tenn.), two senators with well catalogued disdain for the NCAA. The bipartisan bill has been introduced twice before – including last year around this time, when Tennessee and Virginia filed a lawsuit against the NCAA for what they saw as unfair investigations into the school’s NIL dealings. 

Enforcement could look a little different nowadays though. If the House Settlement passes, a new enforcement arm will be handling much of the NIL policing from here on out. It’s hard to say how this bill would work under those new rules. (More)

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NIL BLITZ

♦️ The SEC just earned $26 million thanks to their 14 tournament births

♦️ Celsius just signed an NIL deal with a player from every tournament team in the country

♦️ You can directly pay players after they make March Madness buzzer beaters with this new app

♦️ You’ve got to listen to Steve Alford’s rant about “utterly ridiculous” changes to college basketball

♦️ Private Equity fund Monarch Collective has invested $100M more into women’s sports, bringing the total to $250 million

♦️ NCAA is letting athletes negotiate NIL deals before even enrolling in the school

♦️ Here’s how billionaire Mike Repole supercharged St. John’s NIL program

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BATTER UP

Today’s Poll Question:

Last Edition’s Poll Results:

Do you support Rich Rodriguez's TikTok dance ban?

• Yes, I see the vision - 61%

• No, he can’t tell his players what to do - 39%