🏅The Biggest NIL Stories of 2024

Hey there,

It’s our last All-Access edition before 2025, so we thought we’d reminisce a bit on the year 2024. We did that by counting down the ten biggest NIL stories of the year.

2024 has indeed been the wildest year in NIL to date — from legal battles to massive paydays. Here’s everything you need to know about the last twelve months in the NIL world, and what to look out for in 2025. Think of it either as a rewind, or a catch-up.

This story is for our All-Access subscribers. Not part of the team yet? Join today — it’s really not expensive to become the smartest college football fan in your office. Read what NIL collective heads, coaches, and athletic directors read by signing up here.

— Cole, Justin and Collin

Here’s our countdown of the ten biggest NIL stories of 2024, starting with…

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