🏅Is banning TikTok Dances illegal?

Hey there,

West Virginia’s Rich Rodriguez just banned his players from participating in viral TikTok dance trends. Believe it or not, that may not actually even be legal.

In today’s edition, we’re looking at why that’s the case: What’s the relationship between NIL, social media, and brand building? How does the First Amendment play into this whole thing? What about antitrust law? We’re going to attack this West Virginia TikTok dance ban from all of the legal angles.

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— Cole, Justin and Collin

Rich Rod: A Primer

Alright, let’s start from the top. West Virginia alum Rich Rodriguez was named the coach of his alma mater’s football team in December of last year, so basically a few months ago. This is actually the second time he’s been at the helm for the Mountaineers, with his first appointment coming in 2001.

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