Hey there,

A new plan for the future of college sports has emerged, and it’s called “Project Rudy.” It’s been garnering a lot of intrigue in the college sports world as a potential solution to a myriad of issues — conference realignment, media rights, and more.

Today, we’re going to talk through exactly what the plan might entail, it’s viability, and who it’s biggest winners and losers are. If you’re not an All-Access subscriber, today may be the day to make the jump. Let’s get into it!

— Cole, Justin and Collin

Let’s talk about “Project Rudy”

Who else remembers when the Big Ten and SEC formed a “joint advisory group” earlier this year? It came in response to NCAA President Charlie Baker’s (now defunct) D-I proposal, which was supposed to fix college sports for the future.

But, of course, one thing overtook both the NCAA’s proposal and the joint advisory group’s attention: the House Settlement. Ever since the House proposal was thrust into the limelight, and its viability has been dominating headlines – and rightfully so, as it would fundamentally change how college sports work.

But it’s not like that alliance between the Big Ten and SEC conferences just withered away. No – in fact, they’ve been planning all year for the future of college football.

Now, a plan called “Project Rudy” has emerged – an ode to Rudy Ruettiger (yes, that Rudy). Among its sweeping changes include a 70 team “Super League” of the biggest brands in college football, a different revenue distribution model, and private investment from former Disney executives.

Let’s take a look at what “Project Rudy” is, and what it’s trying to accomplish. Then, once we understand what’s going on, I can give my own thoughts about what I think of the proposed model – just like I did with the CSFL.

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