🏅 The Lamborghini Longhorns are back

Teaming up with

Hey there,

Lamborghinis, some unhappy Attorney Generals, and a restaurant to fund an NIL collective. It was a wacky weekend of NIL news, and it’s coming at you right now.

This WEEK, on Thursday, our partner Anthem will be hosting their FREE tax webinar to all NIL Readers. Register Today.

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— Cole, Justin and Collin

KICK-OFF

West Virginia is Opening an NIL Restaurant

West Virginia’s NIL collective just announced that it will open an NIL bar and grill in Morgantown. A portion of the revenue will go directly to the Country Roads Trust, meaning every meal served at the restaurant contributes to the school’s NIL efforts.

The pub-style restaurant is set to open before West Virginia’s football opener later this month, a brilliant move that will allow them to turn pre-season optimism into food and drink sales.

The venue will operate as more than just an additional revenue stream. The school’s collective will also use it as a home base for tons of NIL events – such as launch parties for their wildly successful NIL alcohol initiatives. (More)

The Lamborghini Longhorns

Remember Texas’ controversial Lamborghini-fueled NIL recruiting tactic? Well, despite the immense criticism, Lamborghini Austin seems undeterred in its NIL investments in the Longhorns. The dealership just announced two football studs as promotional partners for the 2024 season: Isaiah Bond and Michael Taaffe.

While the local dealership has made headlines recently, they’ve actually been investing NIL money in the Texas Longhorns since the very beginning. Former Longhorns to become promotional partners include Bijan Robinson, Jaylan Ford, and Jordan Whittington – all now in the NFL. (More)

Volleyball NIL Valuations, by Position

Opendorse data just gave us an interesting look into the college volleyball NIL market, breaking down average NIL payment by position. Take a look:

Interestingly enough, Nebraska’s Lexi Rodriguez topped the list of the highest-valued NIL volleyball players in the country as a libero. She’s joined by three outside hitters in the top four. 

Rodriguez isn’t the only Cornhusker to top the charts, either. Nebraska’s continued investment in the sport has positioned them as the epicenter of college volleyball. Five of the top seven volleyball NIL valuations are Nebraska players. (More)

Teaming up with

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In this informative session, our experts will provide valuable insights and practical advice on how to effectively handle NIL income, ensuring you stay compliant with tax regulations and optimize your financial situation. Topics covered will include understanding taxable NIL income, deductible expenses, filing requirements, and strategies to minimize your tax liability.

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DOWN TO BUSINESS

States May Fight House Settlement Further

According to reports, Attorney Generals from multiple states are considering whether to challenge the House v. NCAA settlement in court. At this point, Montana and South Dakota are leading the charge, with states like Tennessee also mulling whether or not to join them.

The heart behind their frustration is easy to understand. As neither state houses a big-time revenue-generating program, they will likely take a similar line of reasoning as Houston Christian University—arguing that they’re paying too much in damages relative to the bigger programs.

It’s hard to tell whether those arguments will hold up yet, as Judge Claudia Wilken previously denied Houston Christian’s initial attempt at legal intervention. The AGs may have to get creative to detach themselves from the million-dollar price tag heading toward their schools. (More)

• Jacksonville State’s Rich Rodriguez says players should be under NIL contracts: “The people who they should have talked to regarding legislation was the coaches.”

COLLECTIVE 101

Texas Tech Signs GM to Big Money 💰️ 

Just a few weeks after landing softball sensation NiJaree Canady for over one million dollars, Texas Tech just doled out another wad of cash – this time to James Blanchard, the school’s college football general manager.

The Red Raiders seem to think they’ve struck gold on Blanchard, who head football coach Joey McGuire deemed “the best evaluator in college football” a couple of years ago. Blanchard followed McGuire to Texas Tech after they shared a stint at Baylor.

Talent evaluation has become a booming industry in college sports. Since schools can only dole out a finite amount of money, making sure they’re spending it effectively has never been more important. (More)

• North Carolina just consolidated their multiple NIL initiatives into a single collective – further streamlining their overall NIL strategy.

ATHLETE SPOTLIGHT

Teagen Miller

• School: New College of Florida 

• Sport: Golf

• Class: Senior

 Accolades: 

• Competed for John Broam at Excalibur Christian in Huntsville, Alabama, making three state tournament appearances

• Runner-up finishes at the 2018 Blake Hadden Memorial 

• Dean's List (F21, S22)

• NIL: Teagen has partnered with over 25 brands, including big names like IZod, SoftSpikes, Amazon, Bobby Golf, Baufiend, TheGrint, and BuckedUp.

NIL BLITZ

♦️ Union Craft Brewing releases Maryland-themed NIL beer

♦️ The University of Minnesota's women’s hockey phenom signs an NIL deal with CWENCH

♦️ FAMU’s football superstar signs a Krispy Kreme deal

♦️ Penn State’s NIL collective signs a partnership with GLD – an A-list celebrity jewelry brand

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BATTER UP

Today’s Poll Question:

Last Edition’s Poll Results:

Is Paige Bueckers the most famous non-football athlete in college sports?

• Yes - 37%

• No - 63%