🏅 Interview with Tyler Jaynes

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Hey there,

Today’s interview is with Tyler Jaynes, the founder and CEO of Influxer. We’ll get right into the interview soon, but first, we want to tell you a bit about Tyler.

After playing four years of football for Baylor University, Tyler Jaynes graduated and entered the commercial real estate scene. In 2021, he decided to enter the burgeoning NIL space, which led to his decision to start Influxer — now one of the leading tech platforms in the NIL world.

This interview was a great one — Tyler gives insight into how Influxer is changing the NIL landscape, where he thinks NIL collectives will fit into the new college sports world, how smaller schools can get up to date on all things NIL., and more. You won’t want to miss it.

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— Cole, Justin and Collin

You’re the CEO and founder of Influxer. Tell us about what gaps in the NIL industry Influxer fills and why you felt the industry needed a company like y'all.

I think we fill the biggest gap in NIL by providing a tech platform that any student-athlete and university can access and monetize completely for free from; DI, DII, DIII, JUCO, NAIA, cheer/dance, fencing, bass fishing, tennis, we offer something that no other company currently does. We also offer multiple services for these schools; a) compliance dashboard. b) app marketplace. c) merchandise. d) on-site education. e) consulting and so many other exciting programs launching this year. We are a win-win as we are free and bring in additional revenue for both universities and athletes.

Let’s talk about the House settlement. Of course, nothing’s finalized yet, but what are your thoughts on the initial reporting? Talk about how Rev-Sharing could impact the NIL landscape.

If passed, I do think it’s a step in the right direction for athletes despite the inevitable imperfections that will still exist. I think these universities are going to have to run their athletic programs like a business similar to the NFL, NBA, WNBA, and MLB. They need to bring in additional revenue to their programs and really take a look at what their assets and liabilities are to start making improvements across the board (branding, marketing, infrastructure, incentives).

Where do you think NIL collectives fit into a post-House settlement world?

I think the collective model can still exist however I think many of the current business models need to adapt to be more sustainable. Simple adjustments are making them for-profit and lean into marketing and promotional side of NIL procuring more deals. Collectives will need to adapt quickly to start incorporating this.

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We’re both proud Baylor Bears. How can a bit of a smaller school, like Baylor, take its NIL operation to the next level?

I think Baylor, and many other schools that have the financial means, need to immediately invest their money to establish necessary infrastructure. This includes new building(s) dedicated to NIL (similar to Clemson’s), hardware, software, staffing, and educational resources. Spending the money to build NIL facilities catered towards content creation (i.e. podcast studio & photography studio) is imperative.

If a school were to introduce a new sport, they would need to build all new facilities with staff and infrastructure first. So I would build an NIL department and supporting infrastructure immediately.

For schools with existing collectives and of course the relationships differ, however it could make sense for your NIL dedicated facilities available for the collective work out of and have a hybrid approach for best collaboration.

What does the future of college sports look like, in your opinion? Maybe within the next year, and then within the next five years?

I think overall it will look more similar to the pros with there being constant improvements that are in the best interest of the players, brands, and fans. As a former student-athlete, I know many people knock this new NIL era, however I think the product will continuously get better and changes will happen much quicker than we are used to seeing from collegiate athletics.