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🏅 The Future of the SEC

Teaming up with

Hey there,

While massive settlements for House v. NCAA hang in the balance, we’re bringing y’all another newsletter packed with NIL content. We’ve got updates on the recent SEC meeting, EA Sports’ new trailer, and a BIG 12 athletic directors’ take on the current state of NIL.

Make sure to tune in tomorrow morning for our special expert interview with Attorney Ryan Mulvaney on his top-8 NIL misconceptions.

Want to advertise with NIL Wire? We’d love to partner with you. Get your product or brand in front of readers today — just respond to this email.

— Cole, Justin and Collin

KICK-OFF

SEC Leaders Meet to Discuss Future

SEC leaders met at the conference headquarters in Birmingham, Alabama, to discuss proposed terms to settle multiple antitrust cases and an agreement on the future of revenue sharing in college sports.

Settlement terms are being distributed to the power conferences. Meanwhile, discussions reportedly point to a group decision to support the terms. The terms contain three main ideas: $2.7 billion in back damages owed to athletes, $22 million per school for revenue-sharing with current and future athletes, and a revamping of NCAA policies.

An official vote on the terms has not been held and is not expected until a later date. Before that happens, several similar meetings among SEC presidents are expected to transpire. (More)

How Green Bay Coach Doug Gottlieb's Radio Show Factors into NIL Plans

Radio host and new University of Wisconsin-Green Bay head coach Doug Gottlieb has no plans to stop his show[1] once his head coaching duties ramp up. He plans to use it as an NIL platform to help with recruiting, elevate the status of his players, and allow him to take less money to pay his assistant coaches more.

Gottlieb emphasized that embracing the current landscape of college sports is imperative to success. His radio show offers him an opportunity to do just that – and allows him to attack NIL from an angle no other head coach has been able to. This begs the questions: will we see other coaches access media opportunities - both for themselves and as a lever to enhance NIL efforts in the future?

"For our level, we will have great NIL," Gottlieb said. "We want guys to come in and be so good that we have to retain them, and that's how we'll build our program." (More)

Mega-donations Matter More for Universities

Athletic Director U (ADU) studied substantial financial gifts given to athletic programs. Notably, of the 58 gifts examined, 32 had come within the last five years, demonstrating the increased interest in donations in recent years.

Why? ADU's research showed that athletic directors have been trending toward targeting large donors for a large sum instead of looking to cobble it together from smaller donations. ADU said that Tilman Fertitta's $20 million gift to the University of Houston sparked this trend in 2016, the beginning of Houston basketball's revival. Since then, other schools have tried – and some succeeded to replicate this donation strategy.

Turning these donations into competitive success is imperative in the current age of college sports, given current transfer portal rules etc. If a school maximizes the potential of a donation, it will add to its prestige, consequently bolstering the NIL values of athletes associated with it.

Thanks to ADU's work, we now have tons of data on the largest gifts in college athletic history for universities to plan and secure mega-donations in the future.(More)

Teaming up with

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This means you could be days away from stronger muscles, less fat, increased confidence and energy, and the best "intimacy" of your life.... All at 1/10th the cost of expensive TRT shots.

Best of all, there are no documented side effects after extensive testing on nearly 35,000 aging men. This means you can use it even if you have pre-existing health issues that kept you from TRT.... And the transformations were POWERFUL

Warning: This stuff is so potent it is ALREADY banned in professional sports due to rapid benefits, so please do not use it if you are a tested athlete. 

One last bit of advice...

I would hurry and read this report in whole while it is still online; Big Pharma is on a war path to get this banned and taken offline. 

This innovation is projected to cost their TRT clinics billions of dollars.

VIDEO OF THE WEEK

College Football 25 Drops First Trailer:

College sports video games have not been produced since 2013 due to a lawsuit in 2014 between former UCLA basketball player Ed O’Bannon and EA Sports. O’Bannon wanted compensation for using his name, image, and likeness in EA’s video games.

Under the new NIL rules, production of the game is possible again, and EA will send each player who opts into being in the game $600 and a copy of the game. Here’s the trailer for the game, releasing on July 19th:

DOWN TO BUSINESS

Notre Dame QB is Using NIL to Fight Brain Cancer

C.J. Carr, a freshman QB at Notre Dame, is using NIL to fight for a cause that matters to him – battling brain cancer. Carr lost his younger brother to the disease just eight years agoCarr has since signed with Napleton Countryside Mazda, a company with equal conviction toward finding a cure.

For every car the group sells, they will donate money to the Violet Foundation for pediatric brain cancer, which Carr cited as the primary reason he signed with them.

Coming into Notre Dame as the number one recruit in Michigan, Carr is one of the most exciting freshmen in the country in the NIL space. He plans to use his platform to support people in need. (more)

  • Craig Damon, Florida High School Athletic Association director, wanted to use NIL to limit transfers… which got shot down immediately. Damon’s proposed policy stated that NIL deals must be done with students at the same school the previous year.

  • Baylor’s Mack Rhoades says NIL is currently “unsustainable.” Rhoades also discussed the possibilities of a “super league” in college football.

COLLECTIVE 101

USC beach volleyball lands team-wide deal with Leaf after winning fourth straight championship

Following their fourth consecutive women’s beach volleyball national championship, USC has announced an NIL partnership with Leaf. Leaf has announced plans to produce trading cards featuring each player from the team, marking the first time the company will create cards for women’s beach volleyball. Additionally, each pack sold by the company will include an autographed card.

“Having our own trading cards is an incredible opportunity and an amazing way to grow our sport,” said team captain Delaynie Maple. “I am so happy our whole team got to be a part of this historic deal and make more noise surrounding women’s beach volleyball” (More)

  • UConn’s Bleeding Blue for Good NIL collective raised $29,000 in one hour of exclusive pre-sales of autographed basketballs.

  • Northwestern’s TrueNU non-profit collective executive director did an in-depth interview with SBNation’s Inside NU.

ATHLETE SPOTLIGHT

Rante Jones

  • School: University of Connecticut

  • Sport: Football 

  • Position: Defensive Back

  • Class: Senior

  • Accolades: Played in 12 games, earning the start in each - 3rd on the team with 97 tackles overall (40 solo) - Season high 14 tackles and forced a fumble against Massachusetts.

  • NIL: Rante has used Opendorse to land him deals with popular local businesses like Haven Hot Chicken. 

NIL BLITZ

♦️ High school QB Peyton Houston, class of 2027, hires NIL agent

♦️ Boston College hired former school administrator Jim Paquette in NIL development role

♦️ Butler names Graham Honaker as NIL director

♦️ Celtics star Jayson Tatum is using his candy brand to enter the NIL game

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BATTER UP

Today’s Poll Question:

As Universities head towards a potential employment model, should college athletes be able to unionize for better working conditions/compensation?

Login or Subscribe to participate in polls.

Last Edition’s Poll Results:

Is interest in college sports dying down because of NIL?

  • Yes, the money has changed things for the worse - 57%

  • No, college sports are as popular as ever - 43%

“you’ve got to get with the times or you’ll fail”