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🏅Army, Navy, and NIL
Teaming up with
Hey there,
Happy Saturday, and thanks for starting it with NIL Wire. We’ve got a packed edition for you today: First, how are service academies staying competitive in the college football world without NIL? What’s different about LSU’s NIL mogul Livvy Dunne’s latest business venture? And could NIL marketing effect the 2024 election? It’s all coming up right now – stay tuned!
— Cole, Justin and Collin
The Big 3
Army, Navy, and NIL
Through seven weeks of college football, Army and Navy are a combined 13-1. This is despite the fact that neither school is actually allowed to use NIL, and there’s only two transfer students between the two schools.
“What you’re seeing with us and Army is a reflection of developmental programs with players that are selfless, play for each other, play for a team, play for a country,” Navy coach Brian Newberry explained, “It’s a challenge — not saying you can’t do it — to create a really strong culture in this day and age with the rosters being flipped semester to semester.”
Maybe there’s something to that continuity. The road may be a bit harder for Navy, but Army currently has a 23% chance to make the College Football Playoff this season without a dime of NIL help. (More)
Swing States Getting Hit with Heavy NIL Spending
As the 2024 Election approaches, student-athletes are getting paid NIL dollars to energize young people toward the voting booth. That’s right – political advocacy groups are spending real NIL dollars in critical states in hopes of swinging the election.
The organization behind this is NextGen America, a progressive advocacy group focusing on youth. On the backs of a $750,000 donation from another group, NextGen has been paying student-athletes to make videos like this to drive voter turnout:
“College athletes are powerful, impactful leaders and we are proud to work with these young changemakers,” said the group’s President. While the group has policy positions, this particular NIL campaign has centered around voting itself instead of policy. (More)
Livvy Dunne Joins Forces with Jake Paul
Livvy Dunne is back in her business dealmaking bag – this time becoming co-owners of W, a men’s care brand founded by Youtuber and professional boxer Jake Paul. Part of that partnership, of course, means repping the product for ad campaigns.
It’s not the first time she’s done something like this – Dunne’s enjoyed a mutually beneficial NIL partnership with brands like American Eagle, Nautica, and Vouri in the past. But, as far as we’re concerned, this is the first time she’s become a “co-owner” of one of the brands she reps.
“Seeing how passionate [Jake Paul] was in person really made me want to work with him,” Dunne said about her business partner, “I know he grew up as an influencer and has always been in the spotlight, but he’s truly proven himself in other areas and shown that you can be successful beyond just being an influencer.” (More)
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ATHLETE SPOTLIGHT
Xavian Lee
School: Princeton
Sport: Basketball
Position: Guard
Class: Junior
Accolades:
First Team All-Ivy League (2024)
First Team All-District 13 (2024)
First Team All-MBWA (2024)
Lou Henson Mid Major All-America Team (2024)
NIL: Lee’s stardom is sure to bring in some impressive NIL deals in the near future.
NIL BLITZ
♦️ SEC Commissioner Greg Sankey was just named to USA Basketball’s Board of Directors
♦️ The Cavinder twins sign an NIL deal with Stanley Brand
♦️ Pitt head coach says they will “take care” of QB Eli Holstein to make sure he doesn’t transfer
♦️ Campus Ink is running election inspired “running mate” merch for college duos
♦️ A local financial management company is pledging $1M in NIL to Minnesota for football and volleyball
♦️ BYU’s commissioner of church education is wary of the school’s NIL philosophy
♦️ NIL Director: the most chaotic job in college sports today
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BATTER UP
Today’s Poll Question:
Will we see a Service Academy in the College Football Playoff this season? |
Last Edition’s Poll Results:
Does BYU have a real shot to land AJ Dybantsa?
Yeah, money talks! - 58%
Nope, money talks at places with winning histories, too - 42%
“What you’re seeing with us and Army is a reflection of developmental programs with players that are selfless, play for each other, play for a team, play for a country.”